MEET INDIA'S 1st
100% VEGAN
BEAUTY BRAND
We believe in goodness that delivers
We believe in goodness that delivers
Our cruelty-free skincare, makeup, haircare, and bodycare products are made with formulations that are all about 'good science' that pairs natural ingredients with science-backed actives for goodness that truly does deliver.
We're 100% vegan which means we don't use any animal ingredients
We only use well-researched natural and active ingredients
We believe in sustainability and have our own recycling program here
We don't test any of our products on animals and are PETA certified for being animal test-free
We go deep when It comes to researching Ingredients to ensure they are not animal by-products
Vegan alternatives may have different chemical compositions and reactions than regular ones and need innovative solutions
Neither the ingredients nor our products are tested on animals and we're PETA certified for being animal-test free
Our packaging materials, limited edition bags, pouches, and more are all vegan and free of any animal ingredients
When a little girl can read this, she can write a better future.
When a little girl can read this, she can write a better future.
Advancing a million lives by educating the girl child.
Plum unveils ad film with
Brand Ambassador
Rashmika Mandanna.
In today's fast-moving world,
innovation is everywhere, from
transportation to technology,
resulting in faster and better
solutions to people's problems.
But when it comes to skincare,
consumers are still stuck in the past.
Ananya Panday as
its brand ambassador
The actor will promote the brand’s
body mists, perfumes, and
deodorants in campaigns across
media platforms, the company said